SEE hidden Sales Barriers and 
         Improvement Opportunities

Ask us to take the role of a demanding, analytical, critical customer ... yet also a creative, helpful, proactive customer … our unique expertise from experience of both Sales & Marketing and Buying.

We’ll work through the Customer-Focusing Process, with your teams or by ourselves, and apply our Customer Focus Questions, Tests, and Prompts to any chosen aspect of your business – using a variety of methods:

♦  team/group workshops attended by your teams (and customers or agencies if
desired) to study any aspect of your business from the customers’ perspective

♦  diagnostic interviews … with your staff and managers, or customers

♦  research and surveys … on the market, customers, staff, or literature/internet

♦  business process analysis … by working through a process, from start to end

♦  visits to your premises … to go through a customer experience (or test selling)

♦  visits to your exhibitions stands … to test signs, displays, selling (see AdQA)

♦  by post, email, courier … on any communication ‘document’ or plan (see AdQA) 

Anyone can work through this 4-stage Process. But to guarantee profitable results, with minimal errors, this Process must be facilitated by someone who has no involvement with your organisation, or your plans, products, or communications. Someone who is totally objective, with Business---Customer Thinking skills and this dual-perspective experience.

See Classic Cases, from top corporations … and marketing ‘experts’.

We guide and stimulate your team to focus on, and switch between, specific mindsets (Thinking Styles) as you work through the 4-stage Process. It is particularly important to engage, and be able to switch quickly between, Business Thinking and Customer Thinking – polar opposite ways of thinking.

Our Focusing Process is supported by a range of Creative Problem Solving tools:

• Root-Cause Analysis tools identify the key causes of barriers/problems
• Ideas-Generation tools stimulate practical, focused ideas for solutions
• Evaluation and Project Planning tools help select and plan the best ideas

What are the Customer Focus Questions, Tests, & Prompts?
Classic Cases in costly Customer Focus mistakes