Business Performance Research

Our Research into Why Plans Go Wrong and What affects Performance

Business Performance Research

We analysed reports on Business/Project Failures or
Under-performance all the back to the Titanic. From studying Flexible, Whole-Brain Thinking we could see precisely what went wrong, when, where, how, and why.

The main cause of failure was avoidable Thinking Errors made by  planning teams. Many mistakes were 'obvious' … in hindsight.

In one £1bn failure we identified 21 Thinking Errors that could have been avoided had the planning teams been Thinking Flexibly and Clearly.

Our research also showed how Flexible, Clear Thinking can be achieved by any team ... if they follow a 4-stage Clear Thinking Process.

We also examined why Communications go wrong, so often, and have developed the world's first Comms Quality Assurance system, AdQA.
Our ongoing Research on Business  Performance

using Flexible
Whole-Brain Thinking		 The Business Experience conducts extensive research into:

  • “Why Strategies, Plans, Projects, Innovations, and Communications
     go Wrong” … and

  • “What really affects Business and Team/People’s Performance?”
Find out how our research and Flexible, Whole-BrainThinking can help your teams boost business performance 

Email us to arrange a telephone meeting to discuss our research findings and how we can help your teams to improve businesss performance by:

♦ reviewing strategy or plans; ♦ solving problems; ♦ creating new ideas; ♦ finding improvements; ♦ learning how to think flexibly and clearly; ♦ improving profitable customer focus by examining your business from the customers' viewpoint; ♦ creating/pre-testing/improving communications including selling; ♦ developing leadership, talent, and teamwork; ... and ♦ analysing what affects performance. 
 How we conduct our Research

We analysed literally hundreds of reports in the media and publications on underperforming or failed strategies, plans, projects, innovations, and communications (eg marketing). All the back to the Titanic.

Our research into Whole-Brain Thinking and Communications Quality Assurance, together with our experience of working for, and with, global corporations, has provided a unique insight on business performance.

These insights and lessons are reported in our ongoing Clear Thinking Case Studies (see News). We point out which Thinking Styles were missed or fudged, and where these thinking mistakes happened in the various Business Thinking Processes such as strategising, planning, or decision-making.

Key findings

Even the cleverest teams made simple, but costly, avoidable Thinking Errors

Communications go wrong, so often, because a formal Quality Assurance system didn't exist ... until we developed AdQA

Many factors affect Business Performance, eg the wrong culture

30 factors affect any Team's performance

Plans go wrong principally because strategy and planning teams make avoidable Thinking Errors. We explain how this happens and how your teams can maximise results and avoid costly mistakes. See Links below.

- we could see exactly which stages in the thinking and planning processes that thinking errors occurred.
- we could identify which Thinking Style (way of thinking) was missed or inadequately engaged at the 'failed' stages.
- we identified 10 root causes of thinking errors by teams, all of which can be remedied by employing Flexible, Clear Thinking techniques. See What is Clear Thinking?

Communications go wrong because:

- communications are inherently ‘iffy’ (“50% of my ad budget is wasted …”)
- people wrongly believe they can judge their own communications
- Quality Assurance techniques are not applied prior to publishing
  (no formal creative-analytical QA system existed … until now. See AdQA: World's first Comms Quality Assurance system)
- focus group pre-tests and usability/eye-path tests are highly unreliable

There are many factors that affect Business Performance and Team/People’s Performance that are not obvious or not addressed by many organisations. Leadership ability, Thinking skills, and Customer Focus come high on the list.
  How we did our Research
Why Strategies and Plans Go Wrong
Why Communications Go Wrong
What really affects Business and Team Performance
How to Improve Business Performance – a Summary of our Services
Have a Demo Email us for an introductory discussion and demonstration of our 4-stage Clear Thinking Process or AdQA Comms QA system applied to any aspect of your business or communications.