Clear Thinking - The Business Experience



The Business Experience
Business Performance Improvement Services
for individuals, teams, and organisations

Business Performance Research

Our Research into Why Plans Go Wrong and What affects Performance

Business Performance Research

We analysed reports on Business/Project failures or
under-performance ... all the way back to the Titanic

  • From studying Flexible, Whole-Brain Thinking we could see precisely what went wrong, when, where, how, and why ... and how to minimise the risk of costly thinking errors we see every day in the media

  • We identified 10 core reasons why communications are so 'iffy'... and how to quality-assure effectiveness

  • We analysed scores of factors affecting business/team performance ... factors critical to any organisation's success


Research Topics:

Why Strategies, Plans, Projects, Innovations, Decisions, and Communications
    ...GO WRONG
What affects Business/Team Performance
How people Think, and should think - Thinking Intelligence®
Testing & improving the Effectiveness of Communications
♦ The Change Process and how to change attitudes
Profitable Customer Focus

Key Findings:

Strategies, Plans etc go wrong primarily due to avoidable human thinking errors, especially by teams
Communications go wrong due to 10 reasons, including neuroscience
Many factors affect Business Performance, several not so obvious
30 factors affect Team Performance

Our ongoing Research on Business  Performance

... using Whole-Brained Thinking Intelligence®

... and our unique experience in business across multiple perspectives

... especially Marketing and Buying (polar opposite viewpoints)

The Business Experience conducts extensive research into:

  • “Why Strategies, Plans, Projects, Innovations, Decisions, and Communications go Wrong” 
  • “What really affects Business and Team Performance”

  • "How communications can be Quality Assured for effectiveness"

  • "How people, especially teams, THINK - and how they SHOULD think to maximise results and minimise the risk of costly mistakes"

  • "The Change Process" and "Changing attitudes via experiential events"

  • "The customers' perspective, and how to see your organisation from their viewpoint to maximise your profitability"


Even the cleverest teams made simple, but costly, avoidable Thinking Errors in Strategising and Planning

... or making a Decision

Strategies, Plans, Projects, Innovations, and Decisions go wrong

... because strategy and planning teams make avoidable Thinking Errors. We explain how this happens and how your teams can maximise results and avoid costly mistakes.

We could see, or identify:

  • exactly what thinking errors were made and at which point they occurred (ie which stage/s in the thinking and planning processes)
  • which Thinking Style (way of thinking) was missed or inadequately engaged at the 'failed' stages
  • 10 root causes of thinking errors by teams, all of which can be remedied by employing Flexible, Clear Thinking techniques.

    see Why Strategies and Plans Go Wrong
    see What is Thinking Intelligence®?

Communications go wrong, so often, for 10 Reasons

... but mainly because a rigorous Quality Assurance system didn't exist
... until we developed AdQA

Communications go wrong for 10 reasons, for example: 

  • communications are inherently ‘iffy’ (“50% of my ad budget is wasted …”)
  • people wrongly believe they can judge their own communications
  • Quality Assurance techniques are not applied prior to publishing
     (no rigorous creative-analytical QA system existed … until now).
  • focus group pre-tests and usability/eye-path tests are highly unreliable

see Why Communications Go Wrong
see AdQA: World's first Comms Quality Assurance system

Many factors affect Business Performance,
eg the wrong culture.

30 factors affect any Team's performance

Business Performance and Team Performance

... are affected by many factors that are not obvious or not addressed by many organisations. Strategy, Leadership ability, Thinking Intelligence, Customer Focus, and having 'balanced' teams are some of the most critical success factors.

see What really affects Business and Team Performance

 Our unique Solutions to all these problems, and more How to Improve Business Performance – a Summary of our Services
Have a Demo Email us for an introductory discussion about how our research can help you and your teams to boost your performance.