“Why Strategies, Plans, Projects,
of business experience,
thinking about Thinking, and
in-depth analysis of Business Performance
In most ‘failure’ cases we studied, we could see exactly where Thinking Errors occurred. We could spot the precise Thinking Styles missed or fudged at which stages in the Planning process. Many errors were ‘obvious’ in hindsight.
In one £billion disaster story we identified a total of 21 avoidable Thinking Errors. And Nasa's Challenger Space Shuttle disaster was a classic case of a highly intelligent team getting stuck in the wrong way of thinking.
As professional Buyers, we had designed a Buying Decision Checklist. This developed into the world's first Quality Assurance system for any form of communications, AdQA.
For research into Communications, we used our unique experience of working in Marketing and Purchasing, two polar opposite perspectives and ways of thinking. When we studied communications from the customers’ perspective, for example advertising or trade exhibition stands, the Thinking Errors were obvious.
Obvious to us, but not to the exhibitors. They were
all convinced that their messages were crystal clear. We
realised that they were incapable of seeing their
communications from the customers' perspective ... until we
pointed out the potential confusion or missing
We analysed why even experts made simple, often costly mistakes in their communications without being aware of the errors.
“What really affects Business,
and People’s Performance”
Our research into "What affects performance ..." was based on analysis of media stories on actual performance, good and poor. But our valuable insights came from:
- our team development work, eg resolving
Root Causes of
- poor thinking skills
|Why Strategies and Plans Go
Why Communications Go Wrong
What really affects Business Performance
How to Improve Business Performance – a Summary of our Services
|Have a Demo||Email us for an introductory discussion and demonstration of our 4-stage Clear Thinking Process applied to any aspect of your business.|