Clear Thinking - The Business Experience



The Business Experience
Business Performance Improvement Services
for individuals, teams, and organisations

Business Performance Research

How we did our Research

Our Research into:

“Why Strategies, Plans, Projects,
and Innovations
go wrong”
Business ResearchA combination of business experience,
thinking about Thinking, and
in-depth analysis of Business Performance

  • We had worked on major £multi-million projects with top global companies, so we knew the Planning processes (concept and detailed)
  • From studying Whole Brain Thinking we realised that planning teams needed to engage many different ways of thinking to ensure success and minimise errors
  • When we analysed hundreds of media stories of failed Strategies, Plans, Projects, and Innovations, the Thinking Errors became obvious ... to us

In most ‘failure’ cases we studied, we could see exactly where Thinking Errors occurred. We could spot the precise Thinking Styles missed or fudged at which stages in the Planning process. Many errors were ‘obvious’ in hindsight.

In one £billion disaster story we identified a total of 21 avoidable Thinking Errors. And Nasa's Challenger Space Shuttle disaster was a classic case of a highly intelligent team getting stuck in the wrong way of thinking.

"Why Communications
go wrong”


As professional Buyers, we had designed a Buying Decision Checklist. This developed into the world's first Quality Assurance system for any form of communications, AdQA.

For research into Communications, we used our unique experience of working in Marketing and Purchasing, two polar opposite perspectives and ways of thinking. When we studied communications from the customers’ perspective, for example advertising or trade exhibition stands, the Thinking Errors were obvious.

Obvious to us, but not to the exhibitors. They were all convinced that their messages were crystal clear. We realised that they were incapable of seeing their communications from the customers' perspective ... until we pointed out the potential confusion or missing information. 

We applied our Quality Assurance system for communications (AdQA) to all types of communications, as seen/heard from the customers' perspective. From simple signs and advertising to exhibition stands, detailed brochues, websites, and sales presentations.

We analysed why even experts made simple, often costly mistakes in their communications without being aware of the errors.

“What really affects Business, Team,
and People’s Performance”

Our research into "What affects performance ..." was based on analysis of media stories on actual performance, good and poor. But our valuable insights came from:

- our team development work, eg resolving teamworking problems
- experience of working for, and with, global organisations on £multi-million projects, and
- over 20 years HR/D experience with major global corporations.

Root Causes of
Poor Performance:

- poor thinking skills training
- poor leadership development
- poor customer focus

  • Most people, and teams, don’t think HOW they think, and are unaware of the consequences (eg GroupThink and costly Thinking Errors) until it’s too late.
  • Many Leaders do not fully appreciate the job of Leadership or the need to flex their Leadership styles. Leadership training is unfocused and highly fragmented.
  • All organisations tend to be inward-looking and miss ‘hidden’ opportunities for business improvement. They find it difficult to ‘step outside’ to see their business from the customers’ perspective, especially their communications.
  Why Strategies and Plans Go Wrong
Why Communications Go Wrong
What really affects Business Performance
How to Improve Business Performance – a Summary of our Services
Have a Demo Email us for an introductory discussion about how our research can help you and your teams to boost your performance..