AdQA – Communications Pre-Testing & Improvement

What can I Use AdQA for?

AdQA has many applications. Here are six	*You can use AdQA* in a variety of ways during the creation, development, and publication of any form of visual and aural communications, including exhibitions and selling**.
1. Create Ideas for new campaigns or communications … even for new products/services	Develop ideas for a whole new campaign or for an individual communication. AdQA is creative as well as analytical. AdQA can be used as an Ideas Generator for devising new messages. AdQA studies customers’ needs and the benefits they would like to receive. One result is that ideas are often stimulated for new or improved products and services.
2. Test or improve your selling	Test the effectiveness of your sales staff (sales pitch/presentation/attitudes etc), or create a new selling message – AdQA is a Sales Message Tester and Developer.
3. Test and improve your new communications prior to issue	Test and improve the effectivenessof your new communications prior to publication (Pre-Testing). Root out errors or potential barriers to effectiveness and develop ideas for solutions and improvements. AdQA is a creative-analytical Quality Assurance system that can rigorously, and methodically, check and improve the effectiveness of your new communications … before issue.
4. Check and improve your existing communications	Check and improve the effectiveness of any current communications you have doubts about. Spot ‘hidden’ errors or barriers to effectiveness and develop ideas for solutions and improvements. AdQA tells you what potential customers don’t bother to mention, even if they know what is wrong with your comms. (which isn’t often).
5. Solve Problems with existing campaigns … within hours	Resolve problems with existing campaigns or individual communications – AdQA is a Communications Problem-Solver. It aids problem clarification, analyses the causes, and creates ideas for solutions. NOTE: communications problems may have many causes, including teamwork. You can be ‘too close’ to see them. AdQA helped one client find out why his £16 million campaign wasn’t working … and created ideas for successful solutions … in just one day.
6. Justify or boost your Budget	Justify your communications’ budget to your Finance Director, and get more if you need it. Finance people hate uncertainty and waste – they love Quality Assurance. AdQA removes iffyness from communications. They’ll love it – and you.
	How does AdQA work? How can I use AdQA? – three delivery options
Have a Demo	Get AdQA assurance at a tiny fraction of your communications budget. Email us for an introductory discussion and demonstration of AdQA applied to any of your communications.