Clear Thinking - The Business Experience



The Business Experience
Business Performance Improvement Services
for individuals, teams, and organisations

AdQA – Communications Pre-Testing & Improvement

AdQA: the World’s first Comms Quality Assurance System


What every marketing and sales manager would LOVE:

that potential customers or target audiences tell them that they:

   ♦  didn't notice or were unmoved by their advert ... and the reasons why
   ♦  were confused by their website ... and the precise reasons why
   ♦  walked by their exhibition stand ... puzzled, and why
   ♦  were unclear about their brochure ... and why
   ♦  were unconvinced by their sales pitch ... and why

... and gave creative suggestions for how these messages could be improved. 

Unfortunately, this is never going to happen. But our unique AdQA system is the nearest you'll get to this comms nirvana.  


What does AdQA stand for, and what comms can it test and improve?
What can AdQA be used for?
What is AdQA? ... replicating the customer experience of your comms
♦ 10 reasons why communications go wrong
Four ways to apply AdQA 

AdQA ... the World’s first Quality Assurance System

for testing, and improving, the EFFECTIVENESS

of any form of Communications, including Selling

AdQA stands for Advertising Quality Assurance, but you can QA-test - and improve - the effectiveness of any type of visual, written, or spoken communications
   – ideally before publication (pre-test) 
   – before risking your communications budget:

advertising ... brochures ... websites ...  exhibition stands ... selling … sales presentations ... speeches ... call centre scripts ... logos ... slogans ... strap-lines ... signs … proposals … reports … internal/change communications … intranets ... books (non-fiction) …

… anything that needs to get a clear, appealing, convincing message across.

We are the first in the world to bring together the blend of expertise needed:

Marketing, Buying, Communications Analysis, and
Quality Assurance

♦  Create Ideas for new campaigns or writing new communications
    … even ideas for new products and services

♦  Test or improve your selling and presentations

♦  Test - and improve - the effectiveness of new communications prior to issue

♦  Check and improve the effectiveness of your current communications

♦  Solve Problems with existing campaigns or ‘change’ programmes

♦  Justify - or boost - your Comms Budget … and please your Finance Director

What is AdQA?

AdQA replicates how your audiences might see or hear your communications

AdQA is a rigorous system of Customers' Buying Questions, Comms QA Questions, Effective Communication Tests, and Prompts which can be applied to any form of visual or aural communications to test - and improve - its effectiveness.

AdQA replicates the customer experience of your communications, from initial awareness through to taking action ... or not.

It developed from our dual-perspective experience in both Sales & Marketing and Buying - polar opposite viewpoints.

see  What is AdQA?

Why every communicator (including ourselves) could benefit from AdQA

TEN REASONS why communications go wrong, so often

from our library of case studies

We researched Why Communications GO WRONG .- even by experts - and identified TEN core reasons.

see Why Communications GO WRONG

Every single day we see and hear communications that contain ‘obvious’ faults or sales-barriers that a totally objective, rigorous, quality assurance system (such as AdQA) would have easily and quickly identified. The effectiveness of all these comms would have been significantly improved at minimal cost.

Most of these ‘faulty’ communications will have been pre-tested by the clients or their agencies. But, somehow, the faults were missed. For example, an airline advert that seemed to show an airliner flying vertically towards the ground!!!

see Why should I need AdQA?ask Gerald Ratner. We did.

 Four ways to apply AdQA

1.  via Team/group Workshops
2.  by post, courier, email
3.  at your exhibition stands or retail premises
4.  for sales teams, at your offices or local venue

see Four ways to apply AdQA 

Have a Demo

Get AdQA assurance at a tiny fraction of your communications budget.

Email us for an introductory discussion and demonstration of AdQA applied to any of your communications.