AdQA – Communications Pre-Testing & Improvement

World’s first Comms Quality Assurance System

ADQA

Barrett’s Law of Subjectivity:

“Nobody can judge the likely effectiveness
  of their own communications. 
  They’re too involved to be objective.”

… confirmed by Gerald Ratner

The odd thing is, most people think they can. This is one of TEN REASONS why communications GO WRONG so often.

♦ One advertising slogan – just six words - killed an entire £multi-million brand !!!  
♦ An FT-100 CEO almost rejected one tv ad in a test, yet it proved massively successful.
♦ A sales presentation by a marketing expert caused total confusion - his TWO-WORD title had four different possible meanings. He was completely unaware of the mistake.

These are just three examples (plus poor Gerald) from our 'library' of Case Studies - even by marketing experts - that demonstrate the (un)reliability of conventional pre-tests … another reason why communications GO WRONG.
Nobody applied Quality Assurance techniques to Communications 
... before AdQA

AdQA ... the World’s first Quality Assurance System for any form of Communications

You can now QA-test - and improve - the effectiveness of any type of visual, written, or spoken communications – ideally before publication (pre-test) – before risking your communications budget.

AdQA Communications Quality Assurance checks effectiveness and generates ideas for improvement.

We are the first
in the world
to bring together
the blend of
expertise needed:

Marketing, Buying, Communications Analysis, and
Quality Assurance

♦  Stop wasting money on communications you're not SURE will be effective 

♦  Create Ideas for new campaigns or writing new communications
    … even for new products and services

♦  Test or improve your selling and presentations

♦  Test - and improve - the effectiveness of new communications prior to issue

♦  Check and improve the effectiveness of your current communications

♦  Solve Problems with existing campaigns or ‘change’ programmes

♦  Justify - or boost - your Comms Budget … and please your Finance Director

What sort of communications can AdQA test and improve?

... ANY visual or aural communications,
including selling

AdQA stands for Advertising Quality Assurance but you can use our system to create, test, and improve the EFFECTIVENESS of any form of visual, written, or spoken communications.

advertising ... brochures ... websites ...  exhibition stands ... selling … sales presentations ... speeches ... call centre scripts ... logos ... slogans ... strap-lines ... signs … proposals … reports … internal/change communications … intranets ... books (non-fiction) … even road signs

… anything that needs to get a clear, convincing message across.

Lord Leverhume famously complained: “50% of my advertising budget is wasted, but I don’t know which half”

We found TEN Reasons

... and ONE Solution: AdQA

When we analysed the causes of the hundreds of our Case Studies of costly Communications mistakes - even by experts - we identified TEN core reasons why comms go wrong, so often.

Every single day we see and hear communications that contain ‘obvious’ faults that a rigorous quality assurance system (such as AdQA) would have easily and quickly identified. Their effectiveness would have been significantly improved at minimal cost.

Most of these ‘faulty’ communications will have had some form of pre-testing by the clients or their agencies.

Cadbury's Gorilla tv ad is a classic example of the difficulty in judging  communications. At an internal review before launch the Chief Executive didn't like it and almost killed it. The ad went on to break records for brand recall despite the brand name appearing for only three seconds. Its success had to rely on pure instinct by the Marketing Director.
 

What is AdQA?
Why should I need AdQA? … ask Gerald Ratner. We did.
What can I use AdQA for?          
How does AdQA work?
How can I use AdQA? – three delivery options 
Have a Demo

Get AdQA assurance at a tiny fraction of your communications budget.

Email us for an introductory discussion and demonstration of AdQA applied to any of your communications.