AdQA – Communications Pre-Testing & Improvement

AdQA delivery Options?

Three Options
for applying AdQA

ADQAYou can apply AdQA to your communications
in three ways:

Option 1: at your offices/local venue - applied by your Team
                in an AdQA Workshop

Option 2: by post, courier, or email – by our consultants 

Option 3: at your exhibition or premises - applied to your stand, displays, sales staff
                (individual sales staff or sales teams)

Option 1:

AdQA Workshop
at your offices
or local venue
(from 3-8 hours)

Get your team together (plus your agencies and/or customers if desired) and we’ll apply the AdQA Questions and Tests to your communication. The whole group will search for answers to the Questions and Tests then judge their adequacy. This process will pinpoint any communications errors, problems, or (sales) barriers. AdQA Prompts stimulate valuable creative ideas for solutions and improvements.

If you’ve encountered problems with campaigns or selling, the workshop will clarify the problems, analyse the root causes, then create, evaluate, and plan ideas for solutions. This is AdQA Check plus Creative Problem Solving plus Project Planning.

Option 2:

Via post, courier,
or e-mail;
by our consultants
in our offices

Suitable for any communication that can be documented or digitised, eg adverts, brochures, presentations, websites, sales scripts, exhibition displays, or reports.

Our Communications Analysts will:

  • systematically and rigorously apply AdQA Questions, Tests, and Prompts to the whole ‘document’ or video – page by page, frame by frame, word by word, just as customers see/hear it. AdQA identifies any concerns or (sales) barriers.
  • write comments and ideas for improvement on the effectiveness of every page. Ability to capture customers’ Attention and Interest then answer key buying-decision questions. As detailed as you need, eg every word and image for an advert, website, or presentation, or an overview for a long brochure/report.
Where we identify specific communications problems or potential (sales) barriers, we explain our concerns and make suggestions for solutions and improvement. For major concerns/barriers we advise a diagnostic tele-consultation or meeting to investigate the problem, analyse the causes, then generate ideas for solutions.

Option 3:

At your exhibition or premises/offices,
where we role-play your customers to assess your communications
...  including selling

We apply the AdQA Questions and Tests to any or all communications at your exhibition stands or premises/offices - your signs, graphic displays, brochures, and selling. Instant feedback and ideas for improvement, or a detailed report sent later.

For selling, you can apply AdQA to the sales pitch/messages/presentations of individuals or entire sales teams. Sessions can be videoed where appropriate.

Worst exhibition display seen: “We provide total solutions” [=meaningless]

Busiest stand: exhibitor ran a huge crossword puzzle … with free drinks!

Worst salesman: Buyer’s Q: “What can it be used for?    A: “Ooh, anything really."

AdQA developed from our experience as Buyers

… struggling to understand Selling messages
  • Every sales person can benefit from AdQA. It developed from our experience (as Buyers) in asking ‘awkward’ customer Questions
    ... such as “Why should I buy your product?”
  • 25% of exhibition stands we see could be improved in 10 minutes
    • simply by asking one crucial AdQA Question “What’s being sold?”
    I    t is often difficult to see the answer as we walk past the stand.
  • Every important or costly communication should be pre-tested. Objectively and analytically. Why take unnecessary risks?
Have a Demo

Get AdQA assurance at a tiny fraction of your communications budget.

Email us for an introductory discussion and demonstration of AdQA applied to any of your communications.